What it will take for advertisers to finally get ready to let go of the third-party cookie
Briefly

from Digiday10 months ago
Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.
Digidayhttps://digiday.com/marketing/what-it-will-take-for-advertisers-to-finally-get-ready-to-let-go-of-the-third-party-cookie/
During last month's Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers' current level of readiness for a post-cookie future and discussed what it will take to catalyze their preparations.
Digidayhttps://digiday.com/marketing/what-it-will-take-for-advertisers-to-finally-get-ready-to-let-go-of-the-third-party-cookie/
Read at Digiday
#advertising #third-party-cookies #retail-media #sponsorship #game-publishers
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