All employees of Starbucks - from corporate staff to in-store baristas - are referred to as 'partners.' This isn't just a nickname - it's a reflection of the company's commitment to fostering a sense of ownership and belonging among its workforce.
Internal marketing is the practice of promoting a company's values, goals, and brand identity to its employees. It's an approach to treat staff members as internal customers, fostering a sense of belonging and alignment with the organization's mission.
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