#internal-marketing

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#employee-communications #organizational-alignment #transparency #ux-leadership #culture-change
fromPR Daily
1 week ago

Why internal marketing is essential for internal communications - PR Daily

External marketing speaks to the public. It's aimed at customers, both current and potential. Internal marketing, however, is meant for employees. The two audiences may overlap in some aspects - age, location, income level - but remain distinct groups with a different relationship to the company. As noted earlier, the goal of external marketing is to generate more revenue for the business, whether that's through more sales or subscriptions.
Marketing
Social media marketing
fromMiami Herald
2 months ago

Starring in videos is no longer a job just for the social media team

Companies are recruiting and promoting employees as social-media influencers to leverage perceived authenticity, insider credibility, and cost-efficiency for brand marketing.
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