"I have some bad news. If you are a design leader, part of your job involves becoming a bit of a marketer. Not the fancy kind with huge budgets and billboards, but the scrappy, guerrilla kind that gets attention without spending a fortune. Why? Because if you want to change how people in your organization perceive users and value your team, you need to get their attention first."
"You cannot be everywhere at once. You cannot attend every meeting, influence every decision, or educate every colleague personally. But you can identify and equip people across different departments who care about users and give them the tools to spread UX thinking in their teams. This is how culture change actually happens. Not through presentations from the UX team, but through conversations between colleagues who trust each other."
Internal marketing helps shift organizational culture toward user-centered design by capturing colleagues' attention with low-cost, unconventional tactics. Design leaders need to act as scrappy marketers to change how the organization perceives users and values the UX team. Building a network of UX ambassadors across departments amplifies influence by enabling trusted peers to advocate for users during everyday decisions. Culture change happens through conversations between colleagues rather than top-down presentations. Identify existing allies, equip them with tools and simple touchpoints, and use channels like a regular newsletter to spread UX thinking and embed practices.
Read at Paul Boag - User Experience Advice
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