#organizational-alignment

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#data-quality #ai-governance #metadata-standards #data-strategy #agency-brand-collaboration #data-governance
fromMarTech
2 days ago

How to get your organization aligned for the AI age | MarTech

Over 40 minutes, the panel returned again and again to three themes: data quality, organizational alignment and cultural readiness. The consensus was clear: AI doesn't create order from chaos. If organizations don't evolve their culture and their standards, AI will accelerate dysfunction, not fix it. Clean data isn't optional anymore Allen set the tone from the executive perspective. He argued that enterprises must build alignment on high-quality, structured and standardized data within teams and across workflows, applications and departments.
Marketing
Data science
fromThe Drum
3 weeks ago

'The yin and yang of magic and logic': who really owns the data?

Brands should own data strategy while agencies act as Sherpas to bridge capability gaps, align interpretation, and focus systems on outcomes.
fromFast Company
2 months ago

What happens when your AI doesn't share your values

The problem here isn't just that an AI might 'break' and go rogue; the danger of an AI taking matters into its own hands can arise even when the model is working as intended on a technical level.
Artificial intelligence
Marketing tech
fromMarTech
4 months ago

Integration isn't a martech problem, it's an organizational one | MarTech

Martech integration issues stem from organizational misalignment rather than technical flaws.
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