"External marketing speaks to the public. It's aimed at customers, both current and potential. Internal marketing, however, is meant for employees. The two audiences may overlap in some aspects - age, location, income level - but remain distinct groups with a different relationship to the company. As noted earlier, the goal of external marketing is to generate more revenue for the business, whether that's through more sales or subscriptions."
"In a sense, every professional internal communicator is already practicing internal marketing - even if they don't think of it that way. They're asking their colleagues to read announcements and attend training sessions. They're reminding staff members to submit expense reports before the deadline. They're trying to get people to pay attention and act. Borrowing tactics from external marketing can help internal communicators achieve the results that matter to them - and, by extension, to the company as a whole."
Internal marketing applies external marketing principles and tactics to internal corporate communications to raise awareness, likability, and engagement among employees. It aims to establish a healthy flow of information between employees and departments and to keep workers informed about company direction and their roles. Internal marketing builds trust through transparency and encourages employee action on announcements, trainings, and administrative tasks. External marketing targets customers and revenue, while internal marketing targets employees and organizational alignment. Using external marketing strategies internally can increase participation and achieve outcomes that benefit the company as a whole.
Read at PR Daily
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