Digital public relations is the practice of managing a company's brand reputation online; it encompasses strategies like product reviews, interviews, and influencer marketing to build brand awareness.
Lauren Kleinman emphasizes that brands not utilizing affiliate platforms are missing crucial press opportunities that can amplify their market reach, especially in a competitive e-commerce landscape.
With e-commerce sales expected to surpass $6.3 trillion in 2024, it's vital for brands to utilize digital PR to enhance visibility and convert that into concrete sales.
Digital PR campaigns often overlap with digital marketing tactics like SEO and social media marketing, blending various strategies together to maximize brand awareness efforts.
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