"Customer advocacy is when customers voluntarily act as brand champions on behalf of your business. Word-of-mouth referrals, positive reviews, and user-generated content (UGC) on social media platforms are all byproducts of an engaged, loyal customer base."
"The connection between a brand and its customers can be a mutually beneficial relationship, one that offers rewards for customers and sales for brands. Customer advocates can build brand awareness and brand loyalty, creating a virtuous cycle of referrals and happiness."
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