Content optimization is the process of improving your content so it can better achieve its goals, whether that means topping search engine results pages ( SERPs) or converting readers into customers.
To maintain your search engine rankings, you need to be proactive and continually optimize your content, ensuring that it remains relevant to current user needs and search intent.
Updating your content continually keeps it fresh and findable on search engine results pages, with search engines rewarding unique and timely information.
By consistently optimizing content, you build your reputation as a trusted adviser, making your material more quotable and increasing potential website backlinks.
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