Brand salience refers to how easily customers can recognize and recall a brand during their purchasing process. It is directly tied to the creation of memory structures associated with the brand and enhances emotional connection. High salience results in better customer recall and loyalty, crucial for ecommerce, where alternatives are just a click away. Effective brand storytelling and positive customer experiences play significant roles in building salience, allowing brands to stand out in a competitive marketplace.
"High brand salience means your brand is easy for people to recall and consider in a buying situation because of past positive experiences and strong storytelling."
"Brand salience is a measure of how easily potential customers can recognize and recall your brand when they're considering a purchase."
Collection
[
|
...
]