"Brand authority refers to the degree of trust audiences have in your brand. A business with strong brand authority has a reputation for expertise, which can support brand loyalty and recognition."
"Offering authoritative views and insights can help ecommerce businesses earn customer loyalty and set themselves apart from other brands, especially in a sea of opinions online."
"Strong search engine performance, high traffic volumes, and lots of positive mentions indicate that audiences see your company as an authority in your niche, providing a competitive edge."
"Businesses measure brand authority by monitoring website traffic, search engine results page (SERP) rankings, and customer review scores, tracking improvements in their brand reputation."
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