The Drum1 week agoMarketingThe $3bn question: What brands can learn from political campaignsPolitical advertising impacts all media efforts, influencing brands beyond election cycles with real-time strategies and demographic targeting. [ more ]
www.counterpunch.org1 month agoMarketingMoving in Silence and the Business of Being Anti-Social MediaMoving in silence applies to both individuals and companies in online spaces. Less social media presence can sometimes lead to increased marketing attention for brands. [ more ]
MarTech1 month agoMarketingTransform your B2B brand: 7 strategic insights | MarTechStarting with soul searching is essential for successful rebranding Rebranding can be done efficiently without changing the company name [ more ]