Average Transaction Value (ATV) indicates the amount a customer spends on average in a single purchase, reflecting overall pricing strategies and customer purchasing behavior.
A high ATV suggests successful upselling or popular premium products, while a low ATV may indicate ineffective marketing or a lack of perceived value among customers.
Calculating your average transaction value is straightforward: total revenue is divided by the number of transactions over a selected time frame to derive actionable insights.
Improving ATV can be achieved through strategies like product bundling and enhancing the ecommerce checkout process, leading to higher revenue per transaction.
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