Advocacy marketing is a strategy to convert loyal customers into brand advocates who authentically promote your products through reviews, recommendations, and referrals. It relies on organic, unpaid promotion from satisfied customers who share their experiences voluntarily or with minor incentives.
Common forms of advocacy marketing include customer reviews, unpaid social media mentions, user-generated content, referrals through reward programs, product success stories, and community forum discussions. These strategies harness the power of genuine customer experience to build brand trust and attract new customers.
To build a successful advocacy marketing campaign, select strategies that feel true to your brand. Some businesses might focus on collecting and amplifying customer testimonials, while others build thriving online or in-real-life communities that foster loyalty and engagement among customers.
#advocacy-marketing #customer-loyalty #brand-promotion #user-generated-content #social-media-marketing
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