What happened when Sony Pictures pitted creator content against traditional creative
Briefly

"Our approach to the social campaign was to drive high impact at scale... This was a studio first in the UK, becoming the first to include a Creative Breakout for Sales Lift..."
"The campaign ended up being a huge success, with an 8.8% lift in awareness... Meta drove a 34 point lift in ad recall, 236% higher than the Entertainment benchmark..."
Read at www.thedrum.com
[
|
]