Embarking on a New Era of Travel & Tourism Advertising with Invibes' Innovative Solutions - ExchangeWire.comInvibes targets the travel sector with innovative ad solutions, enhancing brand visibility and purchase intent.
Driving awareness of tax rebate Program, reaching 1.57 million people in the communityThe ANCHOR program campaign successfully reached and engaged multicultural communities through a comprehensive multi-platform strategy.
How Adobe's whimsical gingerbread adventure generated buzz for its AI image generatorAdobe's AI-powered gingerbread house campaign creatively raised awareness for Firefly, combining festive engagement with educational elements in a competitive market.
What happened when Sony Pictures pitted creator content against traditional creativeThe social campaign for Sony Pictures' Napoleon significantly increased audience awareness and engagement, leading to a notable lift in ticket sales.
The Reintroduction of Kamala HarrisKamala Harris' rapid transformation and political success surprised many with record-breaking fundraising, enthusiastic crowds, and a shift towards hope for the future.
Wondery opens Ad Analytics, a multi-service array - RAIN NewsWondery Ad Analytics offers brand lift, web lift, offline lift, and reach lift as key areas of focus for evaluating campaign success.
Influencer Marketing Gets An Upgrade: How AI Is Changing The GameInfluencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns.
Council Post: Beyond Likes: 5 Ways To Know Your Influencer Campaign Is EffectiveFocus on deeper metrics beyond likes and follows to measure influencer campaign success.
Influencer Marketing Gets An Upgrade: How AI Is Changing The GameInfluencer marketing is a multi-billion-dollar industry with significant ROI potential, yet brands struggle to find the right influencers and run successful campaigns.
Council Post: Beyond Likes: 5 Ways To Know Your Influencer Campaign Is EffectiveFocus on deeper metrics beyond likes and follows to measure influencer campaign success.
World Creative Rankings 2024: discover the most-awarded ad campaigns of the past year'Apologize the Rainbow' by DDB Chicago for Skittles was the top-awarded campaign globally.'Cheat Cookies' by Saatchi & Saatchi for Oreo and Xbox ranked second in the most-awarded campaigns last year.
Media Briefing: Buyers say the MFA panic is over - but not forgottenMania around made-for-advertising sites (MFAs) has calmed down, but they are still a concern in the industry.Agencies are implementing measures to prevent ads from appearing on MFA sites and are focusing on other priorities.