The article discusses the upcoming Social Media Week in New York, featuring creative minds behind successful viral campaigns. It emphasizes the historic moment in 2006 when Frito-Lay's Doritos allowed consumers to create and vote on their Super Bowl ad, marking an early adoption of user-generated content in marketing. This event not only showcased consumer interaction but also paved the way for future social media strategies. The event promises insights into the evolution of social media and its influence on marketing practices today.
Frito-Lay's innovative approach in 2006, allowing fans to submit and vote for a Super Bowl ad, set the stage for user-generated content in marketing.
Social Media Week highlights the evolution of social media and its impact on marketing, showcasing strategies that resonate with audiences.
Collection
[
|
...
]