#creative-strategies

[ follow ]
The Drum
3 weeks ago
Marketing

Best Ads of the Week: Figs' nod to nursing & a European elections voting ad

Marketers are using catchy jingles, humor, and partnerships in global campaigns to engage audiences effectively. [ more ]
The Drum
1 month ago
Marketing

Emotions are not just an advertising tool. They are the entire toolbox

Emotional rollercoaster in advertising industry in 2024.
Importance of emotions in advertising toolbox. [ more ]
Billboard
3 months ago
Marketing

Universal's Music Isn't on TikTok, But Artists Keep Using It Anyway

UMG's catalog was unavailable on TikTok since February, leading artists to find creative workarounds like teasing new music on the platform.
Artists impacted by UMG-TikTok issues are innovating on TikTok with acoustic versions, altered tempos, and creative approaches to continue sharing their music. [ more ]
[ Load more ]