The TikTok-era shopping mall in Santa Monica combines livestreaming with in-person retail, inviting visitors to engage in dynamic shopping experiences while watching live product showcases.
William August, Outlandish's founder, highlights the immersive nature of the store: 'I want people that come in to not feel like they're in a studio, but to feel... like they can pop in...'
The first floor hosts multiple sellers livestreaming to their TikTok audiences while the second floor offers shoppers the chance to purchase items featured in the broadcasts.
#retail-innovation #livestream-shopping #experiential-marketing #social-media-commerce #e-commerce-trends
Collection
[
|
...
]