Employee-generated content (EGC) is revolutionizing marketing by allowing everyday employees to share their daily experiences, enhancing brand trust and relatability in the eyes of consumers.
With 81% of consumers finding trust essential for purchasing decisions, EGC serves as vital marketing material, providing a personal touch that strengthens brand image.
The duality of employee influencers arises when personal posts clash with company image, as illustrated by viral posts that led to real-life repercussions for workers.
As more employees turn into influencers for their companies, brands risk losing control over public persona and messaging, particularly when unsanctioned posts go viral.
#employee-generated-content #influencer-marketing #social-media-trends #brand-trust #corporate-culture
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