Build a mousetrap to rapidly test value propositions with your target end users out in the real-world.
Because you can set very specific parameters for who will see your online advertisement, you have more control using these platforms than with any other medium.
Online advertising platforms provide you with the most control regarding input data, such as who you would like to target when compared to other means of marketing.
Online advertising is relatively inexpensive and allows you to run micro-experiments with small ad buys.
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