With macroeconomic headwinds globally placing a squeeze on revenue growth, organizations are prioritizing an alignment of their sales and marketing strategies to better engage target customers, new research has discovered.According to Gartner, which polled 200 sales leaders at the end of last year, the majority of sales organizations have faced challenges in bringing their commercial strategies together, with almost two-thirds (62%) revealing that their sales and marketing teams defined qualified leads differently, causing an ineffective engagement of customers.
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