Walmart, Wayfair Discuss Producing Engaging Content to Drive Sales
Briefly

"We create these moments of product discovery based on what people know they need and what people may not have known they needed, but then can't stop thinking about the need to have it right then," explained Sarah Henry.
"But they don't necessarily think about the fact that the closest Walmart to them is actually in their pocket," as highlighted by Sarah Henry.
Read at Adweek
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