Today's teens and twentysomethings are far from passive audiences. In fact, they're pretty opinionated about the video landscape. At this year's VidCon - the annual Comic-Con for the digital creator crowd - more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they're served and creators' use of generative AI tools.
This week's Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.
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