Vibe.co is focused on simplifying ad creation for small businesses, introducing AI tools that allow owners to create and run their own advertisements without needing technical expertise.
Vibe Studio captures essential business information from Google Maps, creating a video ad in under a minute, proving ads don't require a large creative team.
Querou emphasizes that authenticity is key, noting, "People like genuine people, and highly crafted ads can very often feel non-genuine," which resonates with today's audience.
Getting ads onto CTV platforms presents a distinct challenge, differing from online targeting in platforms like Google Ads, which requires nuanced strategies for local targeting.
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