The introduction of new product placement techniques in 'Emily in Paris' is revolutionizing how Gen Z engages with brands, showing the powerful link between entertainment and purchasing.
Panelists discussed evolving consumer behavior, emphasizing that digital content not only attracts attention but is crucial in driving purchasing decisions among audiences.
The summit highlighted the significant shift towards connected commerce, wherein streaming platforms now play a vital role in shaping consumer engagement with products.
Keynotes revealed insights into the transformation of shopper habits and the necessity for retailers to adapt their strategies to succeed in an increasingly digital marketplace.
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