Variety's 2024 Entertainment Marketing Summit to Examine Industry Trends, Successful Campaigns Like 'Oppenheimer'
Briefly

Disney's Shannon Ryan to receive the Entertainment Marketing Icon Award for cutting-edge campaigns. Dwight Caines from Universal Pictures emphasizes the effectiveness of doubling down on conventional marketing strategies and leveraging social media to reach audiences.
Audiences seek authentic connections across platforms. Roxy Young from Reddit addresses enhancing connections with content and between viewers at the Variety Entertainment Marketing Summit.
Read at Variety
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