Designed to nudge visitors into taking action, these diminutive windows are a powerful tool in the email marketer's arsenal. But what separates an effective pop-up form from an annoying one? And how do you ensure that your pop-ups resonate with your audience, inciting not only action but genuine engagement?
Email remains one of the most effective channels for communication, with an average ROI of $42 for every dollar spent. But it's not just about the financial returns. Email marketing forms a personal, direct line of contact with your audience, allowing for a level of engagement and brand building that social media can't replicate.
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