When recruiting new franchisees, polished pitches fall flat. Prospects want to see relatable success stories. Franchise development videos create emotional connections that drive trust and encourage potential franchisees to engage.
Customer testimonials are a powerful asset that many franchises overlook. With 88% of consumers trusting online reviews as much as friends’ recommendations, franchises should empower franchisees with a comprehensive library of authentic testimonials to bolster credibility.
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