Skift Take
United's optimistic, holistic approach to branding underpins a shift in aviation marketing towards more positive and inclusive messaging that's aligned with the market forces finally blowing in airlines' favor.United Airlines launched a new era in branding for the company this year when it unveiled its Good Leads the Way marketing campaign, its largest advertising effort in a decade.
United's optimistic, holistic approach to branding underpins a shift in aviation marketing towards more positive and inclusive messaging that's aligned with the market forces finally blowing in airlines' favor.United Airlines launched a new era in branding for the company this year when it unveiled its Good Leads the Way marketing campaign, its largest advertising effort in a decade.
#social-media #advertising #significantly #sustainability #fourth-quarter #good-things #customer-service #united-airlines
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