According to Willem Dinger, Unilever has tripled its spending in gaming, indicating a significant interest, yet the company remains cautious about the sector's potential impact on profits.
Dinger emphasizes the potential commerce benefits of the metaverse, highlighting that platforms like Fortnite and Roblox could offer long-term value, especially through concepts like 'digital twins'.
While Unilever has tapped into gaming with various branded activations, it’s unclear how much of a focus it will be in the future, as they rely on existing staff without dedicated gaming hires.
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