Ulta Beauty's UB Media has gained 300 brand partners and a 35% increase in brand investment, leveraging AI for targeted ads to enhance shopper experiences.
Rokt's AI seeks to make ads feel curated rather than traditional, potentially enhancing Ulta shoppers’ experience and driving them towards Ulta's first-party service initiatives.
The system allows Ulta shoppers to see non-endemic ads from brands like Hulu and PayPal, broadening advertising reach while utilizing Ulta's first-party data.
The partnership with Rokt offers Ulta the chance to refine its retail media network, as it assesses customer interactions for both ad placements and strategic initiatives.
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