#retail-media-network

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fromGrocery Dive
3 weeks ago

Instacart grows its retail media bona fides with TikTok integration

Instacart is collaborating with TikTok on a program that will integrate the company's retail media network data into the platform's Ads Manager, the companies announced in a press release. Select CPG advertisers soon will be able to use Instacart data for targeting and measurement, and to enhance their shoppable ad formats. Instacart is integrating its purchase and grocery selection data directly into TikTok Ad Manager.
Marketing tech
Marketing tech
fromDigiday
2 months ago

Why Ace Hardware believes its RMN can be a late-stage competitor - without 'homegrowing anything'

Ace Hardware launched RedVest Media retail media network to capture late-mover advantages by offering onsite and offsite ad solutions, standardized measurement, and a plug-and-play tech stack.
Marketing tech
fromDigiday
4 months ago

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles

Target's ad business Roundel shows strong growth amid overall sluggish sales.
Podcast
fromExchangewire
5 months ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

IAB and MRC release new guidelines to standardize attention measurement across advertising platforms.
Frasers Group launches ELEVATE, a comprehensive retail media network in the UK.
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