How A Gym Chain Became An Ad Data Seller | AdExchanger
Planet Fitness has launched an in-house ad sales team called PF Media to attract agency and advertiser budgets for its retail media network.
PF Media's approach includes an affiliate and email marketing program, in-club TV advertising, and a data sales partnership with LiveRamp to retarget gym member audiences.
Planet Fitness realized it had a large captive audience in its gyms and saw an opportunity to monetize it through advertising and data sales.
Expedia's launching a retail media network. Is it late for departure?
Expedia has expanded its business to include a retail media network alongside its travel services.
How A Gym Chain Became An Ad Data Seller | AdExchanger
Planet Fitness has launched an in-house ad sales team called PF Media to attract agency and advertiser budgets for its retail media network.
PF Media's approach includes an affiliate and email marketing program, in-club TV advertising, and a data sales partnership with LiveRamp to retarget gym member audiences.
Planet Fitness realized it had a large captive audience in its gyms and saw an opportunity to monetize it through advertising and data sales.
Expedia's launching a retail media network. Is it late for departure?
Expedia has expanded its business to include a retail media network alongside its travel services.
IAB NewFronts rings in the age of digital video dominance | MarTech
Digital video is set to surpass linear ad spend at IAB NewFronts, focusing on enhancing video experiences for consumers and leveraging AI technology for better reach.
Simon's Affordable Luxury Outlet Is Becoming Its Own Retail Ad Network
Shop Premium Outlets partnership with Mirakl for AI-powered ads
Shop Premium Outlets experiencing substantial growth in GMV
Retail Media Has Created 'Sky Bridges' Between Content Fortresses | AdExchanger
The era of standalone walled gardens and content fortresses is giving way to ad platform partnerships
Ad platform integration is relevant to the Commerce Newsletter because it supports online shopping and retail media network development
2024 Predictions: Retail media networks | MarTech
RMNs need to mature and standardize in order to attract more ad spending.
Advertisers will continue to experiment with different RMN use cases to expand their effectiveness.
As retail media grows, more agencies are implementing their own ways to guide clients
The growth of retail media networks has led to the emergence of specialized agencies like Acadia targeting the middle market.
GroupM predicts that global retail media revenue will exceed that of linear TV and CTV combined by 2028.
Cars.com Revs Its Commerce Engine With Specialized Retail Media Network | AdExchanger
Cars.com has launched its own retail media network called the Cars Commerce Media Network, catering specifically to automotive advertisers.
The network compiles audiences from Cars.com and dealership websites, offering advertising inventory on and off Cars.com.
The aim of Cars Commerce is to support car dealers and automakers as they navigate the challenges of the post-COVID automotive market.