Twitter tries to lure brands back to advertising on platform
Briefly

Twitter is reportedly trying to plug its drop in advertising revenues by concocting a series of inducements to convince some brands that have paused spending on the platform to reopen their wallets.In one mailer that was dispatched to advertising agencies - seen by the Financial Times - the troubled social media biz said it was scheduled to roll out the "largest advertiser incentives ever" this month, pledging additional impressions depending on the level of budget to use.
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