Elon Musk's Twitter is offering brands generous incentives to advertise on the social media platform, in a bid to boost business after the billionaire's approach to content moderation prompted many major marketers to curb spending.In one email sent to advertising agencies, a copy of which was seen by the Financial Times, Twitter said that it was launching its "largest advertiser incentive ever" in December, offering additional impressions if brands spent a certain amount.
#advertising #acquisition #financial-times #social-media-platform #general-motors #suspensions #united-airlines #content-moderation
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