Tubi's innovative Super Bowl ad won the Grand Effie for creating a unique category and brand building, setting an example for future brand development.
Winning at the Effies requires a strong story and case study, with effective work integrating creative genius, business challenges, and audience insights.
Effectiveness is not just about measuring outcomes; it's a daily practice exemplified by the winners in their real-world strategies.
Tubi's success is attributed to listening to fan communities and viewers to create breakthrough marketing.
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