In her latest Whiteboard Friday episode, Chima shares six essential SEO tips for success in 2025, emphasizing the importance of brand awareness. She advises tracking branded searches using tools like Moz Pro, suggesting that an increase indicates successful brand SEO efforts. To boost brand awareness, Chima recommends leveraging social media, digital PR, and thought leadership, among other tactics. The focus should be on integrating SEO strategies with broader marketing efforts to create a cohesive approach that enhances both brand visibility and SEO performance.
Brand is going to be absolutely critical for success in 2025.
Create brand awareness to drive branded searches. You can track this in Moz Pro.
Think about how you can use SEO to support the brand goals this year.
We are all working towards a more unified goal that helps us achieve our SEO success.
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