"One of the best things about affiliate marketing is that it's performance-based, so you're not wasting money on ads that might not work," says Cristy Garcia, chief marketing officer at impact.com, a leading partnership management platform.
"Today's buyers are the most informed in history," Cristy says. "They're technologically savvy, regularly use various social media platforms, browse multiple websites, and are accustomed to consuming large amounts of information before making a purchasing decision."
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