"Since 2020, no social media platform we've studied has seen faster growth in the share of Americans who regularly turn to it for news," two members of the Pew Research Center concluded in their analysis.
More than just funny dances or workout advice, TikTok has also become a source of information about world events. Recent figures suggest that 17% of U.S. adults rely on the platform for news.
Part of TikTok's appeal has also been the opportunity to buy goods straight from the app. Since debuting in September 2023, TikTok Shop has moved millions in merchandise, especially in the health and beauty category.
Data reveals how the Chinese-owned platform became a major part of American life in just a few short years.
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