TikTok's plan to bring social shopping to the US is really starting to pay off
Briefly

The 2024 holiday sales from social media, driven by TikTok Shop and influencer affiliates, illustrate the significant leap social shopping has made in just five years.
TikTok Shop reported $100 million in single-day US sales on Black Friday, demonstrating the platform's potential in driving significant consumer engagement through social commerce.
Read at Business Insider
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