The uncertain status of TikTok in the U.S. has prompted advertisers and users to shift their attention to Snapchat, according to CEO Evan Spiegel. During TikTok's brief unavailability in January, Snapchat experienced an uptick in engagement. Spiegel noted that this legal uncertainty has led to strategic changes for advertisers and creators, who are increasingly diversifying their platform presence. Snapchat continues to grow, adding 10 million daily users in Q4 2024, and focusing on supporting these advertisers and creators amidst the ongoing changes in the social media landscape.
The overall environment of uncertainty around TikTok is benefiting our business.
Advertisers are very focused on contingency planning and diversifying their spend.
Creators are really thinking hard about how they can build the most diversified engagement with their fanbase across various platforms.
Snapchat gained 10 million daily active users during the fourth quarter of 2024, pushing the app to 463 million daily users globally.
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