TikTok Publishes New Guide to 'Shoppertainment' and Connecting with Consumers in the App
Briefly

TikTok has repeatedly explained that it's not a social media app, it's an entertainment platform, with a focus on showcasing the best video content, not building a social graph to connect users with friends, as such.That approach also extends to advertising in the app, and facilitating connection between users and products, via what TikTok calls ' Shoppertainment ', which seeks to align these two key elements.
Read at Social Media Today
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