Recent turmoil in social media platforms has posed challenges for small businesses like Mint Cleaning, headed by Monika Scott and Robyn Mair, which depends on Instagram for 90% of its sales. The duo expresses concern over the unpredictability of platforms run by billionaires as they face an uncertain future with TikTok and Meta's restrictions. They emphasize the necessity of not being overly dependent on one source and the importance of diversifying marketing strategies, as demonstrated by their new push for newsletter sign-ups to maintain customer connections unaffected by social media changes.
Relying on social media outlets that are run by private billionaires can get a little dangerous. We're kind of at the mercy of them in a way.
The biggest takeaway is that nothing is guaranteed. This just really made us aware to diversify our marketing more so than we are now.
After observing the recent social media 'chaos,' I directed customers to sign up for my company's email blasts, which can't be threatened by any social media firm's whims.
Though Meta's changes have been restricted to the United States, Canadian businesses like ours aren't ready to breathe a sigh of relief just yet.
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