Kahlea Wade, CEO of Alora Society, highlighted the precariousness of relying solely on a platform like TikTok, stating, "There is always the possibility that a platform could get banned, that it could go away, that it shuts down, that you lose your account." This statement emphasizes the instability influencer creators face and the importance of diversifying their content distribution.
Christian Brown, CMO of Glewee, noted the potential for other platforms to benefit, saying, "If something were to happen, make sure your link in bio and all your links are the same." This reflects a strategic approach for creators to maintain their audience across different platforms.
Brown also remarked on the adaptability of platforms like YouTube, saying, "I think no matter what, everybody is going to go to YouTube Shorts because YouTube Shorts is a fantastic way to grow a YouTube channel." This points to the growing significance of YouTube as a refuge for displaced TikTok creators.
Lylybell Zapata from Society18 underscored the shifting dynamics, mentioning, "A lot of people are using it, and I didn't realize how much money people were making on [Snapchat]." This illustrates emerging revenue opportunities for content creators beyond TikTok.
#tiktok-ban #content-creators #influencer-marketing #platform-diversification #social-media-strategy
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