TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
Uncertainty over TikTok's U.S. future splinters creators and agenciesThe creator economy remains resilient amid uncertainties around TikTok's future, emphasizing diversification across platforms for stability.
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their PlaybooksThe potential TikTok ban is forcing creators to diversify their platforms, seeking other avenues for content distribution and audience engagement.
Uncertainty over TikTok's U.S. future splinters creators and agenciesThe creator economy remains resilient amid uncertainties around TikTok's future, emphasizing diversification across platforms for stability.
How A Potential TikTok Ban Could Reshape The Creator EconomyThe potential TikTok ban poses a significant threat to creators' livelihoods, forcing them to rethink their strategies and diversify their content.
This country banned TikTok. What became of its influencers?Influencers in the US are concerned about a potential TikTok ban and are looking at India post-ban as a reference point for survival and transition to alternative platforms.
How A Potential TikTok Ban Could Reshape The Creator EconomyThe potential TikTok ban poses a significant threat to creators' livelihoods, forcing them to rethink their strategies and diversify their content.
This country banned TikTok. What became of its influencers?Influencers in the US are concerned about a potential TikTok ban and are looking at India post-ban as a reference point for survival and transition to alternative platforms.
How Ad Buyers Are Advising Clients As Possible TikTok Ban or Sale LoomsAdvising clients to diversify platforms due to uncertainty over TikTok's future in the U.S.
Media Buying Briefing: The upfront season! Can't live with 'em, can't so easily change 'emThe traditional concept of upfronts may be outdated due to the evolving landscape of content and platforms.The expansion of content across various platforms has blurred the lines and necessitated a shift in focus towards owning content rights.
5 of the best - and worst - social media apps in 2024 (so far)The rise of new social media apps in response to user fatigue and misinformation calls for further diversification and innovation.