The article discusses the economic influence of TikTok, which generated $24.2 billion in 2023 despite legal uncertainties. Mary Esposito, a content creator from Money with Mary, shares insights on monetizing social media, revealing that virality doesn't guarantee financial success, as evidenced by a viral video earning only $140. She emphasizes that brand deals rather than ad revenue constitute her main income source. Starting her journey with crochet videos, Esposito transitioned to financial literacy content, addressing an educational gap she observed for Gen Z during the pandemic.
"Instagram paid me $140 for that video, Esposito shared on a recent episode of Stocks in Translation. So that's less than $10 per million views."
"You really can't make a lot of money in my experience in [Instagram] just from, like, AdSense," she said.
"I was able to generate an income from [my crochet account], especially during the pandemic, when all my classes were asynchronous in high school."
"I noticed a really big gap in our educational curriculum about finance, so I created a financial literacy platform for Gen Z."
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