TikTok Go aims to enhance the marketing capabilities for various businesses by creating marketing materials and providing financial projections to optimize their investments.
Douyin's mini programs allow users to perform transactions like ordering food or booking tickets within the app, significantly expanding user engagement and behaviors.
The strategy behind Douyin's ecosystem focuses on keeping users within the app for more daily transactions, which feeds into their ambitions in in-stream shopping and monetization.
TikTok Shop's PayLater service illustrates the platform's commitment to facilitating easier payment options, which is crucial for enhancing user experience and boosting e-commerce activities.
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