Brands and agencies, facing a potential TikTok ban, are proactively shifting media dollars towards alternative platforms like Instagram and YouTube, signaling serious concerns.
VML's CEO Mae Karwowski stated, 'We will turn it back on if anything happens in the 11th hour and we are watching closely,' indicating agencies are ready to respond.
Mischief's President Kerry McKibbin expressed uncertainty saying, 'While it looks more and more like a ban is happening this Sunday, anything could happen after Trump takes office on Monday.'
Despite a looming ban, some agencies like New Engen remain optimistic about TikTok's future, pointing to its significant investment and role in the digital economy.
Collection
[
|
...
]