"As a result of President Trump's efforts, TikTok is back in the U.S.!" This reinstatement follows a Supreme Court decision mandating that TikTok's owner must sell U.S. operations to avoid a ban.
Justice Sonia Sotomayor emphasized during hearings, "Whatever the new president does doesn't change that reality for these companies," referring to the ongoing legal uncertainties surrounding TikTok's operations.
Brands have options beyond TikTok for social commerce, including platforms like RedNote, which boasts integrated ecommerce capabilities and is currently leading in Apple's App Store.
Instagram Reels is positioned to benefit significantly if TikTok's shutdown continues, as it serves users similar short video content, potentially attracting a larger audience.
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