"In 2025, we'll see many of these chapters close and marketers gain confidence as a result. But don't get too comfortable: Just as some stories wind down, others will ramp up."
"Google faces pressure on multiple fronts: antitrust scrutiny, nonviable Privacy Sandbox tests, and marketers long believing that Google was bluffing on third-party cookie deprecation... These pressures will force the company to abandon the Topics API and Attribution Reporting API."
"2025 will be the year when social commerce becomes a staple within media plans... TikTok Shop changed the narrative with a massively improved user experience."
"Despite the inevitable disintegration of Privacy Sandbox, marketers should still test alternative targeting and measurement methods."
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